Greetings from the Doe Sprinkles Blog
Hi! I’m so pleased you’ve found me. I’m Danielle, owner and creative over here at Doe Sprinkles.
I’m often asked why I started Doe, and I thought this would be a great opportunity to tell you a little about the back story of my brand, where I’ve come from and where I’m hoping to go!
First of all, a little about me. I’m Danielle, a mum of four (yes I know, I’m a little bit crazy too), I’m 32 and I live in the Perth Hills of Western Australia with my husband, kids and dogs. Before I was a mum, I was a PA/Senior Secretary in the mining industry, and I even did some FIFO work.
After I started having babies, I rekindled my love of baking. It’s probably a familiar story for many of you, I wanted to make my son a gorgeous cake for his first birthday, and to my surprise, I REALLY enjoyed it and didn’t do a half bad job either. This led to some friends asking me to make cakes for their kids’ first birthdays and as they say, the rest is history.
I started my cake making business when my second child was 6 months old and quickly became very busy.
Almost every weekend was booked out with cakes and deliveries, life was busy and my cake style was evolving too. I started to steer away from saying “YES” to every order and started to discover my own style, more sophisticated and less novelty.
Around this time (baby number three was almost one now!) the cake world started to see a lot more refined colour palettes added to gorgeously textured buttercream, fresh florals, touches of gold and rose gold, more classy and abstract work. Sprinkles were being used for added texture and interest, but in new ways: a small cluster here, a few flecks there. Chunky, bright primary colours and novelty shapes had no place in this cake world, but I couldn’t find any that did. Navy blue, burgundy, mustard, blush were all colours that were trending, but no sprinkle brands offered these options. After some experimenting to make my own, and being pleased with the results, I started to wonder if other cake makers were looking for the same options as me.
I made up a few mixes and decided to launch DOE (more on where that name came from, later) on Etsy, more to see if it was even possible to sell hand-dyed sprinkles than anything else.
I often joke that I HAD to start a sprinkle business as I couldn’t justify buying any more. But the reality was, I just saw a gap in the market. And luckily, other cake makers and bakers wanted what I was offering. I started off selling maybe one or two jars a week. It slowly grew, I got custom orders which turned into signature blends. I refined my packaging and delivery options. Eventually I got too busy to continue selling on Etsy and needed my own platform. I rebranded, regrouped, and closed my cake business. And in August 2020 www.doesprinkles.com.au was launched with wild success. Most blends sold out within an hour – you could have knocked me over with a feather!
I’m still amazed that my humble little idea has come so far and I have BIG plans to carry on. Thanks for coming along for the ride, you have no idea what every purchase means to me. And if you have any questions, feel free to pop them below!